Author: Alex Choroshin

startup investment
A Guide to What Investors Look For in a Startup

Startups require to understand how to lure investors if they need to get financed by them. In this study, I have drawn collectively the tutorings acquired from my encounters with an analysis of the important details investors view for when selecting an investment judgment and some opinions on where to see for funding.

  1. Passionate Founders with Skin in the Game

Having a passion for their startup is notable simple to get by for enterprise founders. They trust in the commodity they need to give. They are certain that it is an enhancement over existing commodities or is a unique approach to discuss a past obstacle—in other terms, the more reliable mousetrap. But how extensive is their enthusiasm? Are they prepared to be declared “No” over and over and over again and continue moving? Nevertheless, while most investors need and acknowledge enthusiastic entrepreneurs, they are also trying to find someone ready to spend their capital.

  1. Traction

Most of the time, a different investment will have to prove that it has a marketable commodity or assistance—typically, having commenced actions and proved vital capacity to trade the commodity. In some way, the investment must hold “evidence of idea” to convince investors.

I interviewed for one startup that aspired to spend people viewing aimed ads. They examined the market by gathering connections to ads on YouTube into different sections and then paid people some cents to view ads in categories they got appropriate to them. It returned out that people were ready to view advertisements if you paid them; hence, they thought people would view advertisements if they got true content. The enterprise was capable to increase seed money and get the consideration of a VC company that sincerely contemplated financing the business. Unluckily, it revealed that, while people would view ads for cash, they wouldn’t constantly see them for benefit in classification. Nonetheless, the truth that some level of traction or evidence of idea had been accomplished was the cause the program was granted for financing.

  1. Significant Market Size

Most investors are looking for a partnership possibility with extension potential. Consequently, if your market is just 30 miles approximately your office, your growth is restrained. You require to own a market with meaningful size, at least countrywide based on the kind of your commodity. If you’re marketing surfboards, you only own a geographical sale along the coastlines, but given the entire sale for surfboards, that may be adequate. Not all commodity is operating to have a global market like the iPhone. Nevertheless, a big adequate market where the economies of scale can be combined into your processes to boost income and profits will be required to lure investors.

  1. Product Differentiation/Competitive Advantage

This is persisting to be a significant concern for investors. What gives your commodity uniqueness? There has to be something about your commodity that establishes it exclusively. If you own a never-before-seen commodity and you’re leading to the market, that may be it. Nevertheless, most startups are joining surviving marketplaces. What then gives you distinctive? Reflect MVMT watches. This organization admitted that there are several, several quality watches in the business. Their strategy was to produce high-quality inexpensive watches. Their rival influence: affordable charge for a similar property. By difference, Rolex places itself as the head in quality and design, which explains their added charge. Their differentiator: They think they have the most desirable commodity in the business.

  1. Team Members and Delegation

To lessen price, most startups have extremely inadequate staffing: usually only one or two founders of the development. Whether a company has one or ten workers isn’t so critical the problem—it’s whether or not the company has adequate essential workers comprising the most significant regions. For instance, if your company is advancing the new application for blockchain technology, do you have a specialist on the team that is a blockchain specialist? You must have a specialist in the technology or business you are joining.

Another section is managing administration. Investors need to understand that you (or your staff) have elaborated operating systems and modes to manage the company and guarantee their financing is not misused. Your company has to have gone past the “fake it ere you earn it” state or investors will not have trust that your business is “a genuine business.”

  1. Exit Strategy

Investors have two fundamental commercial interrogations about plans: How much do I require to fund, and when do I have to finance it? How much will I receive finally, and when will I receive it? Both of these inquiries can be clarified by an accurate commercial forecast. The kind of forecast that investors need to understand involves:

A comprehensive explanation of the hypotheses behind the design

A comprehensive inclination of pro forma funds: revenue record, balance sheet, and record of money flow

A statement on finance report applying capital budgeting methods and several ROI computations

Delicacy investigation about essential variables

Capital sources and applications record

It is advised that such a design be equipped with the monthly level article, as this enables monthly money shortfalls to be recognized. I have made prototypes where the company had an increased cash stream for the annual but decreased cash stream for the initial few months. Developing prototypes with yearly honesty can hide these items and possibly undervalue the capital financing required. Investors do not like it when you have to ask them for additional funds because you undervalued the requirement in your modeling.

  1. The X-factor

Have you always rested alongside someone on a flight, and when their talk begins you discover you have really concise in common professionally or philosophically, but for a fascinating idea, you just appear to correlate? That’s the X-factor. Seldom if you face investors, there’s a bond that you cannot describe. Possibly it’s special chemistry. Perhaps it’s getting a usual association like you are in the related brotherhood or identify the same people. You cannot prepare for the X-factor, and you can’t attempt it out. Nevertheless, if you encounter it endures, it will help you.

The most reliable method to discover if the X-factor endures is to be real in your portrayal. Don’t be an uber-driver. Be yourself. Be the businessperson who possesses an idea—an plan that can be socially profitable and/or financially profitable. Communicate with the investors, not to them. And hear to them. The inquiries they request and the remarks they make will advise you what they discover relevant. Listening will also guide the connecting of those items that indicate whether or not the X-factor endures.

What is MVP and What are The Benefits?

What is a Minimum Viable Product?

A minimum viable product (MVP) is a commodity that is created to either help or differs from your original proposal. Why is it significant? An MVP is related to the pilot’s flight simulator. While pilots do not ought to fly a plane (yet), they are required to understand the abilities. These abilities must guarantee that the aircraft operates before it is issued into the wild. The growth of a minimum viable product thus matches going through the preflight checklist that is written before the pilot’s beginning flight.

Ensuring that the plane is set to take off is, therefore, similar to developing and experimenting with an MVP. The contrast is that an MVP is the primary version of your commodity that is published with an adequate set of characteristics to experiment with the commodity and collect appropriate client feedback for the achievement of future software development.

Formerly, the word was proposed and spread in the book The Lean Startup (2011) by Eric Ries. According to the origin, remitting an MVP implies the following:

Lean development – the Lean Startup strategy suggested in the book is utilized by businesses to experiment with their vision. In the first place, lean in this circumstance implies operating more intelligently, consuming less, and creating more. Within this strategy, the growth of MVPs emulates a manageable model: build-measure-learn. Then, a team can assess their vision without going into many specifications and coming up with a unique commodity.

Validated learning – the data about the clients that is gathered by a group as a consequence of MVP development. The group produces the highest value of education by using a particular appropriate metric and observes how this metric is improving. This enables the partners to discover how the client’s experience has been transformed, bypass cost, validate the idea and utilize the information obtained as a basis for creating their entirely useful commodity.

The early launch – this is the entire aim of creating an MVP. Launch first, launch easy, and experiment completely is the confidential method of MVP capability. In most circumstances, it is a great plan to battle the wildly complicated designs that almost every startup has and launch an MVP. Some discharge preparation will aid you to describe the characteristics you’d like to present in forthcoming publicity, and launching first usually enables you to determine how somebody may utilize your commodity in the essence.

So, an MVP is an efficient method to establish a base in the business and produce actionable retailing skills.

Benefits of starting with an MVP

We honestly think that an MVP is a necessity for startups. So, to demonstrate our point and describe why every enterprise requires an MVP, we propose to verify the record of the most exceptional benefits of MVPs.


  1. Less time to launch. Developing an MVP for your design implies balancing between minimum design and maximum usefulness. The scheme can drive ahead more quickly, which implies a faster transfer of commodities. So, what you testify is a quick build that moves ahead having the best group (usually a small one) with the precise experience and plan professions to develop the correct items in the proper amount of time.


  1. Less room for error. Growing an MVP first, not only a customer but also a group can believe more positively. When the extent of production is decreased, you get a first examination chance and get some design changes. As a consequence, a development group has more limited code to record and more extra time to analyze and emphasize the client’s view.


  1. Budget-friendliness. An MVP gives more affordable expenses of beginning an enterprise. You can conserve time and cash on commodity development by managing it like a plan design rather than a commodity development plan. This is essential because developers don’t require to control several extra information associated with your commodity except they’re totally satisfied that the commodity is ready enough to be utilized as an enterprise device. Preferably, they require to concentrate on the original innovations.


  1. More developed possibilities. Notwithstanding the insufficient ability extent of an MVP, it provides a company the potential to develop. Getting important feedback from old app adopters, you can leverage it to more improve your commodity and advance up your growth series. Most mobile app development designs take a lot of time, usually expensive, and can be just about the wrongest games you could own. Beginning with an MVP, however, you can renew your commodity or even the complete enterprise design at any moment with less pressure and more extra comfort.


  1. An opportunity to get investors and raise capital. An MVP can showcase the roots of what is anticipated to become a genuinely unique and impressive commodity. And the clients will be not only an establishing group but also likely investors. If executed accurately, an MVP must display a commodity to great success and demonstrate its powers to invite and persuade people to invest their cash.


  1. A more precise focus on what is essential. When a business prefers to develop an MVP, it automatically earns a more precise aim on what and why it is developing this commodity. Conclusively, an MVP gives a more definite roadmap for aimed emphasis, advancement, and ramp-up. It has to be created to experiment with particular components. There necessitates being a speed of development that the group could keep for several weeks to finally remark if the emphasis is a profit. The focus on the center characteristics will assist discuss the concerns one by one and bypass the confusion.


  1. Establishment of a client station. A minimum viable product is contracted to be readily accessible to real consumers. So, you deliver your commodity into the wild, and it begins developing and adjusting to the requirements of the gained client station. See what clients demand and what they can profit from. Some will acknowledge the product you give. Some will condemn it. Some will prefer it. Discover what clients believe. Throughout this process, you will receive information if your commodity is fit for the business.


Understanding what is MVP in software development and what approving an MVP (minimum viable product) indicates is essential for any startup. In the universe of software development, this is normally utilized as a means to gauge whether or not the design can be productive for the originating group and beneficial for software clients or what the income possibilities would be. Climate will help you onward in designing your MVP.

How does Cloud-based DevOps Work and What are the Advantages?

DevOps is a combination of two words, Development, and Operations. This the main reason for the process of Continuous Delivery, Integration, and Deployment (CI/CD) and therefore minimizing connection edges between the development team and the operations team. Big systems and software require extensive and composite tech stacks that need extra work to build and set up which can easily be displaced by cloud computing. It contains an extensive kind of devices and technologies to set up, troubleshoot, and launch software with minimal minutes and one click. They can be personalized as per the customer needs and can be eliminated when not functional hence making the task easy and cost-effective for development teams.

The function of DevOps is to have several small steady additions instead of many regular enormous releases. This activity enables companies to come up with a better standard of application products that are standard and convenient. The term “DevOps” can also be defined in another terminology, that is, company ethics that enable perfect communication, connection, and merging between operations teams and developers.

The main benefits of DevOps in the recent scenario are:

  • The efficient automation of software release
  • Architecture automation alternative
  • Continuous amalgamation and release
  • Quick distribution of attributes with agile software
  • Quick response to a problem


How does DevOps work?

Under a DevOps prototype, actions and development groups cant relax since they can receive tasks anytime in different development scenarios. In certain scenarios, these two groups even combine into one big group where the engineers can carry on the task across the all system life-cycle, from the start of startup and launching, through to operations.


How are DevOps and Cloud related?

Both cloud and DevOps have several advantages to provide across the globe of an agile business. Cloud technology guarantee that organizations can gain entry to an endless range of attributes and resolutions at a rate that fits them. As far as cloud is concerned, there’s endless on how much functionality an organization can gain entry. Cloud technology ensures smooth and easy upgrades and makes sure that attributes in any environment quickly.

Clouds are built and developed in a manner that enables them to utilize the full merits of all DevOps techniques. The cloud gives devices for incorporated deployments and can provide assistance for DevOps built-in. For example, if DevOps groups are required to collect the elements for a solution in a certain manner, the developed automation possibilities of the cloud can smooth the process and make it more repeatable.


The Advantages of Cloud-based DevOps

Cloud solutions and DevOps function well jointly in a condition that’s developed for swiftness and elasticity. DevOps and the cloud, when jointed together, can result in a big difference to the application built life-cycle. Organizations that utilize DevOps in the cloud can attain an estimated value of 81% increase in application working performance.

The main advantages of cloud-based DevOps are:

  1. Cloud-Centric automation alternatives

Automation is a key piece of equipment to enable DevOps effectively. Many cloud systems give more developed devices for automation through DevOps actions like CI/CD. CircleCI, Jenkins, GitLab, and Travis CI are all types of such equipment utilized for continuous integration. This equipment provides stability and momentum, with less personnel observation.

  1. Centralized platform

The cloud gives a centralized platform where organizations can perform everything from evaluation, launching, observations, and working their executions workloads. This enables the situation to be simple during the process of monitoring everything in the same environment. In a situation where all of your data for DevOps is in a specific place, it’s simple to monitor things like facilitation and safety. You can even get more significant awareness and business intelligence in that manner.

  1. Scalable Architecture

The cloud is a great scenario to make sure that you can upgrade or downgrade any architecture as and when required, with a minimum amount of money and time on systems. This scalability implies that DevOps is a more effective solution for giving out new attributes, work performance, and new chances as your business scale-up. You can merge the cloud with the quickness of DevOps to gain entry to the limitless development chances for your company.

  1. Agile development

The cloud can give various monitoring and inspect servers, so DevOps groups have the privilege to hold on for servers to be available and ready to continue their functionality. Using DevOps only in the cloud platform increases better analysis for groups, as development can take place more frequently. DevOps groups can swiftly provide servers that are fit for their utilization.

  1. Uptime and stability

As cloud providers aim at operation and firmness, they can protect all the monitoring and supporting components of the system. Instead of worrying about these problems, IT organizations can aim at the progress of the product which leads to more advanced product execution, advanced client experience, and quick to join the market. The main reason for success here is picking a cloud provider that can give the correct and accurate level of operation for your enterprise.


How can DevOps in the Cloud improve productivity?

When a business manager looks for available chances to develop app operations with DevOps solutions, they usually come up with that DevOps can only do so much individually. As swift as DevOps can be in the perfectly timed scenarios, the operation outside of the cloud is usually hinted at by extended operation. Buying hardware and software implies that the growth action crushes to discontinuation, even if it’s monitored in a swift manner.

DevOps provides groups the freedom to always develop and understand more based on their changing needs. The spread character of some business situations won’t suit pipeline-based compacted structures for application deployment. With the cloud plan, it’s simple to conquer the usual problems of legacy structures and rate things up.


How can DevOps in the cloud improve control?

Apart from improving groups to be more reliable and beneficial, DevOps outputs in the cloud can also give a more stable and productive platform for governance actions. This helps more explained deployment actions in the display. However, it also implies that programmers who take part in these actions are less likely to strain with safety and other problems.

DevOps specialists usually find that it is much simpler to monitor all their actions in one place through the cloud. More authority and a more app-specific architecture make it much simpler for group members from all platforms to keep up possession over several elements. Programmers can also utilize different cloud equipment and solutions to automate some of the functions and actions. Using the code to control and facilitate assets, groups can reinstate the speed of several development actions.


Making the most of Cloud DevOps

Eventually, building several DevOps in the cloud begins with the utilization of the correct cloud provider. You must make sure that you have knowledge of all the requirements of your development group, and the type of technologies they will probably utilize in their new development process.

It’s also important to make sure that all of your members are aware of the DevOps idea. Everybody requires to be doing everything they are capable of to amalgamate DevOps and have it move the correct cloud-native growth. This can be a problem for several companies employing cloud and DevOps actions for the first time. You might be required to begin by deploying cloud, then explaining to your group members the prospective of DevOps later.

A carefully picked master plan for implementing new DevOps resolutions and cloud structure will be important for moving on with new possibilities for your venture as you join into a new environment of DevOps.


Finishing thoughts on DevOps in the Cloud

All features of the cloud have quickly developed with new additions which have made it popular in the past few years. Organizations of all capacities have witnessed that a cloud platform provides them entry to the reliability and advancement of development at a rate that’s more comfortable for them. Just as cloud transmissions continue to develop, the cloud for growth and software control operations is becoming more sensible, too when your group can start to find out the full advantage of the cloud for DevOps.

What is Cloud Security and Why Do We Need it?

Cloud security is the prevention of information kept online via cloud computing platforms from stealing, vulnerabilities, and removal. Techniques of delivering cloud security involve firewalls, pen-test, obfuscation, tokenization, virtual private networks (VPN), and keeping away from public internet links. Cloud security is one of the types of popular cybersecurity.

Before we dive in, let’s understand what is Cloud computing:

Cloud computing is a word that encloses a large range of technology assets that are conveyed “as a service” via an internet link. Such technologies are discussed below:

SaaS Cloud Computing (software as a service) – This is the conveyance of software from a third person via a web-based platform. In this scenario, the final client only communicates with the certain software given by the third person, the cloud service provider (CSP) takes part in any other activity.

PaaS Cloud Computing (platform as a service) –  PaaS services exert more monitoring and authority into the hands of the main client, giving out a planned working platform where the client can build, evaluate, and run their software. For instance, they give an environment where the client can build and run cloud-based software.

IaaS Cloud Computing (infrastructure as a service) – This is the cloud computing solution that gives great freedom (and control) to the client. Here, the CSP is giving what corresponds to a local information center with reduced design, clients have to control most features of the computing platforms, such as operating systems and safety. This is the near incidence to controlling an on-structures information core that cloud computing can give with the potential to freely expand assets distributions up or down based on the client requirements every month.

Each of the above services can assist organizations to have entered into the computing materials and software without having to dedicate to main forefront capital investments for system hardware and support. However, they each give a unique kind of service, management, and authority.

Cloud security comprises a certain set of rules, regulations, techniques, and technologies that performs jointly to safeguard cloud-based structures, information, and architecture. These safety regulations are set up to prevent cloud information, assist body compliance and safeguard clients’ secrets as well as configuring authorization guidelines for every client and gadget. From authorizing entry to regulating movements, cloud security can be designed to the actual requirements of the enterprise. And because these regulations can be designed and controlled at a specific point, management overheads are minimized and IT personnel’s motivated to concentrate on other parts of the business.

Why is cloud security beneficial?

Considering the enterprise performing the transformation to the space storage, improved space facilities safety is essential. Safety risks are always developing and it has attained an advanced, and spatial computing is also at high threats more than physical buildings platform. Therefore, it is important to collaborate with spacious storage providers that provide the most sorted after safety that has been verified for your platform.

Cloud security provides several merits, including:

Centralized security:  Just as this new technology centralizes, software and information, space protection centralizes safety. Space-based enterprise connections contain several applications and terminus that can be hard to control when working with shadow IT or BYOD. Controlling these platforms centrally increases flow evaluation and web cleaning streamlines the controlling of network incidents and outputs in lesser application and policy upgrades. Destruction backup ideas can also be deployed and activated quickly when they are controlled in a single place.

Reduced Administration: When you pick an esteemed cloud services provider or cloud protection software, you can say goodbye to analog safety configurations and almost regular protection upgrades. These events can have a huge drain on materials, but when you move them to the cloud, all protection management takes place in one place and is fully controlled on your behalf.

Reliability:  Cloud computing platform provides reliability in utilization. With accurate cloud safety protocols in place, clients can securely check information and software within the cloud irrespective of where they are or what gadgets they are making use of.


More and more companies are identifying the idea that many ventures have the advantages of moving their platforms to the cloud. Cloud computing enables companies to work at certain measures, minimize technology expenditure and utilize agile structures that provide them the competition ends. However, it is important that companies have full knowledge of their cloud computing protections and that all information, platforms, and software are guarded against information stealing, leakage, lack of transparency, and removal.

All cloud prototypes are vulnerable to risks. IT administrations are aware of moving targeted applications to the cloud and it is important the correct safety delivery is always set, whether you are using a specific-task cloud or hybrid platform. Cloud safety provides all the work of native IT safety and enables enterprises to gain several merits of cloud computing while at the situation of protection and also make sure that information privacy and compliance needs are always attained.


Data Breaches and Data Leaks

Data breaches and leaks are more of risks in cloud platforms than in those controlled on-premises. The main reason is, due to the huge volume of information traffic between clients and cloud platforms, which can be penetrated by malicious people like hackers searching for vulnerabilities in your applications. Due to technological advancement, hackers also advance their skills so it is always important to be updated so that such malicious cannot find any weak point.


Secure Data in the Cloud

Cloud information protections have gained crucial benefits as we direct our gadgets, information centers, enterprise actions, and more to the cloud. Making sure quality cloud information protection is attained through extensive safety rules, a company culture of safety, and cloud protection solutions.

Picking the correct cloud safety solution for your enterprise is crucial if you aim at achieving best from the cloud and make sure that your company is secured from unauthenticated entries, information leakages, and other vulnerabilities.

Boost your business revenue and customer retention through automated business intelligence solutions

The recent rapid digital transformation introduces advanced and complex systems and IT solutions to carry out business operations. Adapting and integrating the latest IT infrastructure is good to meet users’ demands, but what about the threats attached to these business assets and IT equipment? How to upgrade systems with the changing demands of users? How to get analytics for competitors benchmark? How to focus the latest trends on boosting revenue and sales? You can solve all these business management issues by deploying automated business intelligence solutions.

In the recent digital transformation, the cloud has upgraded businesses’ level by offering databases, analytics, storage, software, business intelligence, and platforms. The automated business intelligent solutions and tools contain insights (numerical information), KPIs (key performance indicators), data visualizations, metrics, artificial intelligence, and data insights. Let’s explore how automated business intelligence solutions are helping businesses to boost revenue and customer retention.

Threat intelligence

The businesses which pay attention to find the threats and vulnerabilities attached to their critical business assets timely have a reputed place in the market. Business intelligence helps to overview the data to mitigate threats and to achieve business objectives. Business intelligence through tools neglects the irrelevant data and highlights the critical data with real-time insights. Data analysis provided by business intelligence also helps in preparing organizations for future threats and trends.

Quick updates

Business intelligence solutions have lessened the dependency of front-end employees over the IT team to extract valuable data to utilize for business growth. Now the user-friendly dashboards, data visualizations, search bars (no need to write up code for queries), reports with numerical information, and artificial integration in BI tools to decode that information extracts the complex information on the go. The data extraction and reporting capabilities by IT teams by using traditional techniques were slow and costly. The automated business intelligence approach notifies the procedural updates and data information, which helps employees quickly mitigate problems and minimize them timely for robust business operations.

New products launch

Business intelligence defines the strategic approach for businesses to define their goals and objectives. It also extracts the information related to customer feedback which helps in launching new products. The information extracted from customer feedback is crucial to set the direction of a new product launch, and it also increases the chances of success of the new product. More information about previous product flaws maximizes the goals and objectives to set the business’s right direction.

Predictive analysis

The automated business intelligence tools come up with predictive analysis to analyze employee’s efforts and outputs. It defines the right direction for employees to utilize their capabilities and take businesses to the next level. The BI tools considering data warehousing, data mining, and OLAP (Online Analytical Processing) improve the employee’s knowledge and help in better forecasting and budget planning.

More Sales

Business intelligence highlights the departments and areas in business that need improvement with the ultimate goal of boosting sales. It tracks the sales records to provide data of potential customers and locations where sales can bring higher revenue for the business. BI updates sales teams with other business knowledge such as merger information, outsourcing partners, sales numbers, and trading policies to develop a personalized sales strategy. Without BI tools sales team can not get the exact competitive market sales values and sales pitch to boost sales and generate more significant revenue.

Refined reporting capabilities

Traditional business intelligence reporting was time taking and had complexities due to which business growth was slow. The automated BI capabilities with mobile features provide timely reports and insights to timely remove errors from business operations. The bulk of data in spreadsheets and databases can easily be extracted for turning complex operations into easy valuable operations.


Integrating automated business intelligence solutions into your organizations can help to carry out business operations with perfection anywhere and reduce IT teams’ dependency. BI tools ensure scalability, cost-effectiveness, and reduced time and business efforts to take it to the right path. It also helps to figure out errors timely for better-informed decisions and lessen the breakdown of business operations.

Server to Serverless Technology: Why Do We Need It?

Cloud technology is used in almost all businesses that provide online services. Services are obtained from the Cloud Service Provider (CSP) that is on another location and is accessed through the internet. There are specialized sets of servers that are used for the services and are accessed online. According to the cloud model, the services are shared across the servers by different companies and in this shared set of resources, it is very difficult to keep track and manage these resources accordingly. As the cloud model is shared, it results in slow response and makes it difficult for different users to use due to slow response. Therefore, there are different concerns of the cloud service provider to upgrade the architecture of the technology. These concerns increase further keeping in view the increasing demand for computing day by day.

There were different evolutions in cloud computing. In the start, there were dedicated machines which then converted into a shared pool of virtual machines which consisted of separate operating systems. Then cloud computing introduced the concept of containerization, in which each container had resources to carry a job and provide a high level of abstraction and efficiency. With rising demand, CSPs are focusing on serverless technology.

Serverless technology is a revolution in today’s era of cloud storage and computing. In serverless architecture, the service provider dynamically manages the computing power of the server according to the requirement. There is a pool of resources like operating system, runtime environment,s, and hardware. It works as a function as a service model (FaaS). In this model, the application is converted into functions and the environment provides the execution of the functions in a seamless manner. The application consumes the resources and after that releases the resources, and the pricing model is applied just when the resource is used and the execution time is not included. In the serverless model, most of the responsibility is shifted towards the service providers and the developer, who develops the application to use the service and is at ease and not concerned with the management. The CSP is responsible for data center and server management and the overall environment.

There are many benefits of implementing serverless computing and getting services from serverless technology:

  1. Cost: Serverless technology is the best way to reduce cost because the database, managing server, and some logics are outsourced. It takes less computing resources and human resources to implement and utilize serverless technology. It is not efficient for every organization to build a dedicated server when there is serverless computing available and it does not increase any overhead but only reduces efforts and one can focus on other important things.
  2. Ease in deployment: Serverless technology is easy to deploy and can be deployed in hours or maximum some days. This is because it is scalable and there’s no worry about infrastructure and one can just implement the code and release it without worrying about anything else.
  3. Efficiency: Serverless means “pay per request” it means that the company is charged according to the use of the resource and there is less waste generated like if there’s a dedicated server it needs to be turned on all the time.
  4. Time-Saving: As the programmer does not have to worry about the architecture, therefore, they can put their focus on the other important aspects so it saves them time. Due to this they can have some spare time and can develop a strong user interface because customers do not have an interest in the architecture but their focus is on the user interface, therefore, to engage the customers there should be a stronger interface. As it requires a lot of time hence this can be done by using serverless technology.
  5. Scalability and flexibility: Serverless technology is very scalable and flexible. It can manage the load even if the load is increasing and there is no harm if there is less flow because the price is set according to the use and the price is not paid before the use. In this case, the business doesn’t have to worry about the load and growth of traffic because it manages the traffic according to the load and they have to pay according to the usage.
  6. Latency: In server-less technology, there are multiple servers and global access points that result in the increase of accessibility from all around the world and low response time.

There are many use cases that can be the best fit for serverless computing. Event-triggered computing, usually used in multimedia processing i.e. volume of data is uploaded, transcoded, fetched, and watermarked. It is also the best fit for big data processing. Usually, the data of IoT devices (sensors) is in bulk amount and requires intensive computation to process the bulk data. It can be used in live video broadcasting and many more systems. Its application is increasing day by day due to the exponential growth of traffic and customer demand. There are different cloud providers that are providing serverless technology, like AWS Lambda, Google Cloud Functions, Microsoft Azure Functions, and IBM Open Whisk. AWS provides an environment in which the developer needs to upload the code and it manages and everything like workload servers and scaling logic etc. The code can be triggered from any service of 140 AWS services and can be accessed from handheld or laptop.

It is very likely that more businesses are using serverless technology and the businesses that are not using it, will get benefit from it in the near future. Developers will use it to develop web applications, games, mobile applications, and IoT backend algorithms to process and perform complex operations on data. There will be a marketplace and widespread adoption of it especially for those organizations that are currently using cloud technology to gain a competitive advantage amongst their competitors. Organizations will adopt serverless technology whenever and wherever possible.